Fashion Fiesta Wrapped In A Week

Creative sensational from different parts of the world taking style, beauty and definition of fashion to its edge, promotional linchpin of a multibillion-dollar industry, I am talking about nothing else but Fashion Weeks. Fashion weeks are hallmarks of fashion industry to rollout the new season feel in fashion. They generally last up to a week allowing fashion designers, artists and fashion houses to display their latest collection. It hallmarks next seasons in things, that’s why it is very important for buyers, media, celebrities and entertainment industry who take that fashion among the general public.

The most famous fashion weeks are held at Fashion Mecca Paris, Milan, London and New York. Since the new millennium fashion weeks are held in different parts of the world to put the local fashion on the world map and making a packed fashion calendar throughout the year. A refreshing sense of national identity and pride has emerged from the achievements of fashion sector – something that was otherwise traditionally been restricted to feats of sporting prowess, adding that its benefits go well beyond the fashion world (Emling 2006).

Fashion weeks are held several months in advance giving chance to designers, media and buyers to preview the trend for the next season. Fashion weeks are bi-annual events; the fashion weeks conducted between January and March are called “fall fashion weeks” whereas the one conducted in September through November are called “Spring Fashion Weeks”. Some fashion weeks can be genre-specific, such as a Miami Fashion Week (Swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week, Palm Springs Fashion Week (Resort Collections) and Bridal Fashion Week.

History

Omission of fashion week history would be curious at this point of time. Let me throw some light on that. Edna Woodman Chase–former editor of Vogue organized “Fashion Fete,” in 1914 to benefit the war-relief effort which is often apocryphally called the first fashion show ever. By the 1920s, the fashion show had gone mainstream. Early shows were often more theatrical than those of today.

Top 10 Fashion E-Commerce Firms in India

1. Amazon

Amazon, based in the United States and one of the largest online retailers in the world, offers, other than various other categories such as books, electronics, home décor, bags and luggage, jewellery, etc., clothing and accessories to its customers. Products within this category have been segmented according to gender, such as men’s and women’s clothing and shoes; according to brands, such as Arrow, Chemistry, Manyavar, or United Colours of Benetton; according to type, such as tshirts and tops, ethnic wear, pants and trousers, or lingerie and innerwear; or even according to stores, such as of that belonging to a specific designer, and so on. The site offers a 30 day return on its all its products within this category with ‘no questions asked’.

2. Flipkart

Founded in 2007 by Sachin and Binny Bansal, Flipkart is an online megastore based in Bangalore, Karnataka. Other than the basic categories such as electronics, home and furniture, books and media, etc., the portal offers two separate categories namely ‘men’, ‘women’, and ‘baby and kids’, which comprise all kinds of fashion products such as footwear, clothing, watches, accessories, bags and wallets, sunglasses, fragrances, and options in grooming and wellness merchandise. Flipkart also hosts a blog of the name ‘Flipkart Fashion Files’ where various authors contribute articles on global fashion news, trends, daily tips, and so on.

3. Snapdeal

Based in New Delhi and founded in 2010, Snapdeal is an online retailer that offers products in various categories ranging from Mobiles and tablets, electronics, to daily needs, sports and outdoors, or even real estate and financing. Within the fashion category, their merchandise is segmented into men’s, women’s, and kid’s fashion, which are further divided according to type of clothing or type of fashion product. Snapdeal offers a variety of options within each fashion segment for both men and women, such as Ethnic wear, which consists of sarees& more, anarkalis, dress material, stitched and semi stitched salwarkurtas, salwars and churidars, and so on.

4. PayTM

Launched in 2010, Paytm is one of the newest online platforms to be competing with global giants such as Amazon and eBay, and it has already been touted as a potential e-commerce giant, inviting large investments from major financiers. The firm began with providing services such as mobile recharging, bill payment, travel bookings, and later expanded to offer products within various categories such as home and kitchen, gifts and sweets, sutomative, electronics, and so on. In the fashion category, the firm offers men’s, women’s and kid’s products, and comprises different segments like types of clothing like ethnic wear, types of accessories like watches or footwear, or types of products such as eyewear or luggage, etc.

5. eBay

eBay is an e-commerce giant based in the United States, which facilitates sales between both ‘consumers and businesses’, and ‘two businesses’. Founded in 1995 and one of the very few online retailers to survive the ‘dot-com’ bubble of the late 90’s and early 21st century, eBay offers great deals in all kinds of categories such as mobiles and accessories, laptops and tablets, cameras, etc. Within the fashion segment, it provides products in women’s and men’s clothing, shoes, jewellery, baby and mom’s, t-shirts, and bags and luggage.

6. Jabong

Based in Gurgaon and founded in 2012, Jabong is an e-commerce platform that essentially offers fashion products in a range of categories like apparel, fashion accessories, beauty products, fragrances, home décor, etc. Since it is fundamentally a fashion portal, it offers a great variety of options for women, men, kids, in accessories, brands, sports, and so on, while additionally providing a separate section for sales, trending outfits, and even a fashion blog called ‘The Juice’. It provides its customers with options that range from local brands and designers like RohitBal to high street fashion brands such as Dorothy Perkins, Wendell Rodricks, etc. Jabong has partnered with different agencies to facilitate its position as a leading fashion portal, such as the NBA in 2014 to launch the first online NBA store in India, or the Lakme Fashion week for the coming 4 seasons, and even launched an online fashion week in the year 2014, that featured celebrity mentors like YamiGautam.

7. Myntra

Based in Bangalore, Karnataka, Myntra was founded in 2007 with an initial concept of providing personalized gift items that later shifted to offering branded fashion products. Officially merging with Flipkart in 2014 to compete with other e-commerce giants, Myntra moved to an app only business model to offer its customers a more focussed and service-centric experience. On the app itself, it offers all kinds of fashion options for men, women, and kids, and features a home page that announces sales, arrival of new items, or any such information.

8. Fashion and You

Founded in 2010, Fashion and You is an e-retailer that deals primarily with premium fashion brands and lifestyle products, and offers exclusive, mega discounts on most of its products. It claims to be associated with more than 1500 Indian brands and in excess of 200 brands, globally, and aims to be the topmost style destination for all fashion enthusiasts. It offers high street fashion and lifestyle brands across clothing, accessories, cosmetics, jewellery, fragrances, footwear, and so on.

9. Yebhi

Launched in 2009, Yebhi is an Indian, online shopping and services portal for lifestyle and fashion products. It offers categories like shoes, apparel, mobiles and tablets, eye wear, furnishing, etc.

10. Koovs

Headquartered in Gurgaon and founded in 2010, Koovs is an online fashion retailer that offers menswear, womenswear, jewellery, cosmetics, and so on. It provides its customers with a separate section that deals exclusively with new discounts, trending lifestyles, and also features collaborations between fashion giants and designers.

The Five Best Places to Look to Keep Up With Trending Fashion

1. Celebrate fashion weeks

Besides the four fashion capitals of the world namely; Paris, Milan, London, and New York, I’m sure there is a local version of fashion week in your place where you can get a huge amount of fashion style inspirations. Quickly check online for the scheduled date of this tremendously exciting affair for fashion aficionados and take a pick among which style inspirations you would get from the various collections of different fashion designers flaunting their work on the runway.

2. Be a mall rat

If fashion weeks seem to be far-fetched, you can always go to your dependable local mall. Malls usually have shops that sell the trends. Which top sells the hottest or which clothing brands are worn by celebrities and models alike. Clothing brands usually get famous celebrities to be fashion style inspirations and you’ll surely find out how you can keep up with the latest fashion trends & tips.

3. Love media!

Print, television, and film are powerful sources of great style inspirations you can check. Posh magazines are still on the list of references where you can see what’s hot and what’s not. Magazines are also beneficial because you can just cut-out your favourite outfit, post it on your wall and explore your closet to have the same look! Allure, Cosmopolitan, Elle and Vogue are just some of the many fashion magazines you can rely on. Fashion style inspirations are also found on TV and film where you can just see what style celebrities are wearing.

4. Embrace the online fashion frenzy

You will definitely agree when I say that technology has made everything conveniently operated by the touch of a finger. All you have to do is research, browse, and pin pictures of your fashion style inspirations so you can have them on-standby when you need a glance of the latest fashion trends & tips. You can also subscribe to fashion websites to get a daily dose of fashion freshness or follow fashion designers and posh clothing brands on social media.

5. Go out and scout

Call up your friends and hit the bar, a concert, or a party and play observe. The best fashion style inspirations are sometimes the random people you see around. Chances are if it’s trendy enough, then 90% of the people are wearing it. Spot the fashionistas with your friends and don’t forget to take down notes on the latest fashion trends & tips.

Evolution of Indian Fashion Over The Years

Indian fashion has changed with each passing era. The Indian fashion industry is rising by leaps and bounds, and every month one witnesses some new trend or the other. India’s economic growth also had a major impact on fashion trends. The ever increasing purchasing power of the middle class has brought fashion within easy reach of the commoner. Evolving work standards have also increased the scope of fashion in the country as there is a striking need for comfortable clothing during long working hours.

Indian Fashion Trends down the line

To understand how Indian fashion has changed over the years, let us go back to the last century. In the 50s and 60s, the fashion scenario in the country, though not colorless, was exciting, stylish and pretty graceful. Designers, models and fashion design labels were relatively unknown. Back then, the value of a garment was judged by the quality of its fabric and not by who made it.

In the 60s, ladies preferred wearing tight kurtas, high coiffures and churidars. Coated polyester fabric was in vogue during those days. The 70s saw bold colors and bell-bottoms adoring one’s wardrobe. Bell-bottoms were popularized by the leading actors of the generation like Amitabh Bachchan and Rajesh Khanna. By the end of 70s, the disco culture also started affecting Indian fashion.

The opening of the first fashion store Ravissant in Mumbai in the early 80s marked the dawn of a new era in fashion. The Indian population started identifying themselves with designers like Calvin Klein. More designer store options gave Indians a wide variety of choice.

In the 90s, one witnessed the evolution of models and fashion designers who came up with new designs every other day. Garments became more affordable and Indian fashion began to spread its wings globally. With leading ladies like Sushmita Sen and Aishwarya Rai winning international beauty contests, Indian fashion was all set for a huge leap.

Since the last few years, international fashion brands have started tapping the huge potential of the Indian fashion market. Companies like Nike and Reebok have made a mark through their retail store chains in shopping malls. Shows such as Lakme India Fashion Week and Wills Lifestyle India Fashion Week have provided a great platform to new designers to showcase their talent. In these two events, leading Indian fashion designers such as Manish Malhotra, Ritu Beri, Rohit Khosla and others charm the audience with their designs and introduce them to new trends in fashion for the upcoming season.

The west also influenced the evolution of fashion in India. Today, a teenager and an elderly can both be seen wearing a pair of denims. Designers returning after obtaining fashion degrees from abroad have brought a global perspective to the country’s fashion circle. They have also helped to introduce Indian fashion to the west. Indian designer labels are increasingly becoming popular among the global audience. At this rate of growth, the Indian fashion market will be a force to reckon with, on par with the fashion world in Paris if not more.

Tips to Become a Widely Loved Fashion Blogger

Creating your own fashion blog can be the easiest and at the same time, the toughest of all writing assignments. The task can be both intimidating at times and exciting too. There is probably no other subject on earth that makes you as jittery as the subject of fashion when you start creating a blog dedicated solely to the aspects of looking great.

Do Not Focus Solely on Earning Money: Like most of the other bloggers, fashion bloggers are also allowed to make money through proper marketing of their blogs. But, earning money should not be the sole purpose of the blog. A number of fashion blogs these days are interested in generating revenue through advertisements of different fashion brands. This makes it way too difficult to build a heart to heart connection with the readers.

Invite The Reader to Your Fashion World: People do not visit a fashion blog just to check out what clothes the bloggers are wearing. They want to have a complete fashionable experience by receiving knowledge about what they should wear and why. Moreover, the visitors would like to get into the complete runway fashion experience or would love to imagine themselves to be in the part of the world that a particular trend of fashion belongs to. This is the best way to gift the ordinary blog readers with a nice “almost” fashion show like experience without intimidating their taste for fashion. In fact, that is what most of them turn to a fashion blog for.

Engage The Readers with Excellent Write-ups: It is true that the nice and catchy photographs are prerequisite to bringing more traffic to your fashion blog. That does not mean you can forget keeping an eye on the quality of posts on your blog. Remarks interwoven with witty and intelligent fun keeps the readers hooked and makes most of them coming back, again and again. No matter how beautiful the images are and how much your knowledge and sense of fashion helps the visitors, you cannot expect them to wait for a few minutes before leaving, until the information in black and white does not seem to be enlightening and appealing enough.

Reach Out to Readers by Imparting Confidence: Fashion blogs are a tad different from the usual fashion magazines and the lifestyle channels on television. Writing for fashion blogs is beyond mere advising about what to wear and what not to. But, the readers love to see in the fashion blogs how ordinary people actually dress. Unlike, popular fashion magazines and TV channels, such blogs tell its target readers how to wear whatever they want to, confidently. Some widely popular fashion magazines cannot impart the same confidence that the wearer needs to carry along with the dress.

Do Not Suggest Buying Expensive Products: The dream of buying expensive clothes, accessories, bags and shoes from big fashion labels often pursue people to end up adding them to their stock. Still, a large number of people cannot afford such brands. Does that mean, those people cannot really reach out for what is called fashion in true sense? Fashion bloggers can bridge the gap by relying equally on low-budget products as they do on expensive brands.

Image is The Heart of Fashion Blogs: High quality photographs are a must for the success of a fashion blog. Fashion is one subject, blogs on which requires to cater to the ocular sensory nerves a lot. So, it becomes very important for the blogger to look for the right kind of pictures to validate the subjects of blog-posts. The readers will definitely like to have a look at what they are being suggested to wear. It is very important to put up very clear and professionally taken photographs that will also help them visualizing themselves in such clothes. It is very important for the blogs to become fashion inspirations for the readers. Otherwise, they will not come back to the blog again.

Creating a fashion blog involves loads of diligent efforts to make people believe that they can look fashionable even in the most low-priced and ordinary clothes already present in their closets. So, make them understand that there is no need to burn a huge hole in their pocket to look fashionable. It is their confidence and attitude that can make all the difference.

Exciting Careers in Fashion

Fashion has a rippling effect on people from different walks of life. It gradually gains popularity among different strata of society. To help fashion reach out to the consumers, a large number of professionals are needed. Apart from fashion designing, you can find a number of exciting jobs related to fashion.

If you are not into designing but still want to remain connected with fashion, you can perform other job duties such as Fashion marketing/ merchandising/buying and forecasting in context of every kind of wear be it the sophisticated haute-couture, ready-to-wear or for the mass market and street wear.

Basically, the fashion and the retail industry at large works as team where fashion advisors, buyers, forecasters, merchandisers and marketers, fashion designers play their part well and keep the industry going. If you love fashion and want to be related to this field professionally, you can take up jobs such as that of marketing/ merchandising/buying and forecasting in this field. These jobs enable you to execute functions that help designers to sell their collections. As a buyer you have to perform a number of functions such as that of a fashion buying. You’ll be entrusted with the job of buying raw material/accessories for fashion houses, buying houses, export houses and retail line. For this you need to have a superior knowledge about the new trends that are likely to hit the market and probably which will fetch a large number of consumers. Fashion Marketing is basically concerned with making fashion reach out to maximum number of consumers and assisting fashion designers, retail stores to make fashion accessible to the target customers. You have to work with fashion designers, suppliers and also at the manufacturing level in order to even the process that precedes fashion designing.

You can also be highly involved in fashion by running a retail store. If you have knowledge about fashion and how the industry operates, you can open a retail store. Alternatively, if you are not too keen on entrepreneurship you can take up jobs as retail managers/executives in fashion houses and retail stores.

Fashion Forecasting is another area where you can exhibit your love for fashion and work in the industry. As the name suggests, the job includes predicting fashion trends, the colours which will be popular in a particular a season or a year and the styles that are likely to become rage over a particular period of time. The designer takes cue from the trends predicted by forecasters and then decides upon the styles, fabrics, colours for the clothes line they want to launch and the clothes they want to design for creating a collection pertaining to a particular season. Analysing and evaluating new trends is necessary and designers/ retail houses depend a lot on extensive market research which forecasters make. The job may require you to travel extensively to get a peek into different markets in different geographical areas. You have to forecast the new colours which will become trend in the upcoming season, the new styles and trends that will become popular.

Today’s Unique Fashion in Jewelry

Every era and every century brings new fashion in clothing, jewelry, products, and everyday living. The unique fashion of jewelry in today’s fast paced and ever changing styles comes with elegant taste, shiny stones, curvy shapes, and of course the free shipping! Let’s face it, in today’s society brings the power of online selling. Fashion could not be at its best right now. The media plays its role, but woman and men have unique tastes and want to wear what represents them whether it is power, beauty, or just the statement that says hey, look at me! So what exactly makes today’s unique fashion in jewelry so important? We will take a look at staying hip and stylish in today’s era, websites and how they keep up with today’s fashion, and the power behind unique fashion in today’s era.

Jewelry has forever been a statement of power, but in today’s modern era, jewelry is worn for fashion and presentation more than ever. Fashion has become the style that represents you as a person. Wearing unique fashion of today’s world is one way of showing how “hip” and stylish you can be. Don’t get me wrong, wearing older fashion jewelry shows style too, which is a whole different conversation. Staying hip and stylish is important to the younger generation. When they are trying to impress there secret crush or trying to stay “popular” in school wearing the right hip jewelry is extremely important, but what makes today’s unique fashion hip? Well it’s a combination between the media and our role models and what they wear and the fads that run through towns like untamed horses. Both ideas run very close but also can differ. Young children and teenagers pick up on hip and stylish new fads very quickly.

Humans have a basic instinct and a taste for fashion. As new generations become of age, new ideas and new tastes develop that can slightly change or drastically change the current style and fashion. Having a website that stays up to date with fashion and offers the best of the best is key and should be saved under your favorites. Websites that offer free shipping is also a perk that could influence where you shop. There are thousands and thousands of websites competing for the top search engine spot, but the one who gets that spot can influence today’s unique fashion in jewelry. They can influence because when you search “today’s fashion in jewelry” the top site will get the most views and pursue the viewer that the sites content is today’s fashion. Websites that make it to the top of search engines obviously have value and traffic since they are ranked high, so in a sense those sites must know fashion and must be popular with returning customers.

The power behind today’s unique fashion runs very thick with media influence, the internet, and what is hip/stylish. So how can today’s fashion have power? The media shows what they portray as “hip and stylish” then the teenagers and children mimic this fashion and then that spreads a fad through that community. The parents and guardians notice and pick up on this fad and then start to purchase and order this new fashion of jewelry online and in retail stores. In the end, everyone is happy. The economy is running thoroughly, the children and teenagers are happy, and the parents and guardians are happy. The power of today’s unique fashion influences everyone in some kind of way. People must pay attention to growing fads and new styles.

In conclusion, jewelry in today’s era is competitive. The unique fashion that changes swiftly, can move economies and change the way people look. Three things that make today’s unique fashion important is the younger generation and how they long for being hip and stylish, the online market and how it competes, and the power of modern fashion.

Fashion Blogs Are Gaining Popularity

You will find all forms and shapes of fashion blogs as the internet is full of them. It can talk about the advantage of wearing skinny jeans over boyfriend jeans or how pink takes the place of black plus all the extras. As you go online, you will get your fill of the latest in fashion trends via fashion blogs.

Fashion As Part of Our Lives

There are people who say that they can live without fashion and this is not at all important to them. Giving it some thought, you don’t really have a choice because fashion has been a part of our being, ever since you can remember, influencing culture and society since it is brought about by factors surrounding us like the environment, weather and most of all, a person’s beliefs, values and experiences.

What Influences Fashion?

Certain periods in history that fashion has defined, involved discrimination among classes. This distinguished the royalty from non-royalty and restrictions on social dressing. During earlier times in Western Europe, the bourgeoisie were prevented by government regulations from wearing fine clothes, so as not to be identified as royalty. Since the dragon was an emperor’s symbol in China, non-royals were prohibited from wearing this. In World War II, American women’s skirts had restricted lengths because of a ration on fabrics. This just shows that fashion has a significant influence in people’s lives. It has been part of us, though we are not aware of it.

Knowing the Latest Trends Via Fashion Blogs

Present-day fashion-conscious individuals called fashionistas, have various ways of living with fashion. They check out the new trends via fashion blogs, not to be tagged as “in” or “cool” but to find out what people are wearing, nowadays. Fashion bloggers are updated, with regards to the latest trends and avoid those who go for super expensive items, suggesting chic but cheap fashion.

Popularity of Fashion Bloggers

Fashion bloggers are well-known since they used to be fashion outsiders but because of determination to gain an edge over what you may call the “snobs” of the fashion world, they have turned into admired insiders. They turn fashion world inside out with their straightforward opinions on the season’s collections, giving their honest views of the latest trends and ways on how these can be carried off by regular folks.

What Influences Fashion Blogging?

Also, they are blessed with innumerable talents, which influence their blogs. Some host fashion events while others design the displays of the world’s renowned fashion storefronts. Others shoot for fashion books while some model the ramp. Fashion blogging’s success makes advertising, among other major industries; want a share of the action. Since fashion bloggers have loyal women followers all over, they have turned into strong personalities, and every word they speak is taken seriously, just like that from the Bible. Retailers and advertisers are hopeful that their products will make it big.

Is Fashion A Tool For Self-Realization?

The standard clothing of girls and women was for centuries a dress and a skirt with blouse and within these clothing types the designs for special occasions and festive events were created.

The social constraints put on women lost their grip around 1910 in the Western World; women gained more independence and took up careers. Mass production of clothing developed fast and made fashion for women accessible, affordable and more variety was available. Prior to this, fashion was reserved for the rich and wealthy.

Being granted more rights and codetermination in society and public life, women realized the need to reflect their newly adapted role in the clothes they were wearing. Equipped with a growing self-esteem and the desire to dress up in styles that signal their distinct personalities, new fashion styles were needed.

Until 1920 skirts of women reached down to the ankles and in the era of the “Crazy Twenties” a sudden change took place. The first mile stone was reached, when women discovered the beauty of their legs and that these were worthwhile to show off. The result was that the hem of dresses and skirts started to fluctuate between ankles and knees.

Physical constraints such as corselets were removed and replaced with brassieres that flattened the bust. Focus on the waist completely disappeared, instead the hips were garnished with loose sitting belts, creating a curveless style. The “Boyish Look” turned into a female revolution, not only in the history of women’s fashion but the general role women played in society.

The first short hair style in women’s history, called “the bob”, was introduced and enthusiastically embraced by the female gender. For many it was a symbol of liberation from the traditional long hair, for others it was simply the fact that maintaining short hair is more convenient.

Ensembles of separate sweater and pleated skirt grew more popular by the day and suits dressed working women and girls. Participating in businesses and being part of the staff in offices, the suits were like a statement of the change that women were seeking a way to find their self-determined place in a world that was ruled by men. The fashionable straight cut style lasted a full decade and the liberation of traditional clothing proceeded with high speed in 1930.

In 1930 women replaced the straight cut fashion with a style that was more in line with their femininity. Graceful, slim lines and a natural waist enjoyed a growing popularity. Feminine shapes were again accepted and also emphasized. The length of skirts and dresses stayed for nearly a decade on mid-calf, to which we refer today as “Midi”. At the end of the 30ies the hem ended 6 inches below the knee where it stayed until the forties. Slightly padded shoulders gave a hint what would be trendy in the 40’s.

In “the forties” the attention for fashion had not as much space as many women wished for. Women had to replace the work force of men in factories and service industries because men went off to fight in World War 2. Women had to be mother and father to their children and kept the Nation functioning. They took on roles that were until then reserved for men only. The fashion then was held simple; the garments had to last a while. Nevertheless an appealing fashion could be showcased and the most eye-catching difference with past styles was the padded square shoulders, which are a kind of symbol for these years: a woman had to stand her ground and needed broader shoulders to carry the load. Skirts and dresses ended just above the knee and were tailored for a small waist. Most popular in this time was the suit composed of skirt and jacket.

Pants, reserved until then for the male gender only, turned also into a garment for women. Presented in a film by a female actress wearing a suit with pants and tie and looking breathtaking sexy, created the “Marlene Dietrich Look”. The pants reached up to the waist and were closed with a zipper on the side. Using a fly for women pants did not even cross the mind of designers; it was simply out of question. Anyway the success of the pants was certain; they conquered the hearts of women in the Western World by storm and are since then vast fashion items.

In 1947 the “New Look” caught the attention of women, replacing the “utility fashion look” of wartime. With the return of the men, femininity in fashion was back too. Women wanted to look pretty and desirable; therefore the feminine flair of the “New Look” created by Christian Dior was enthusiastically embraced. Rounded shoulders, accentuated bust lines and a clearly defined waist marked dresses, coats and suits. Half-circle, ruffled dresses and skirts, were extremely popular. Collections offered more versatile designs, from plaited skirts above the knee to dresses that ended just below the calves.

Created on the streets of America was the fashion of teenage girls. Bobby socks, knee length skirts and sports sweaters was at the end of the 40ies their favorite fashion. This was swiftly picked up by the fashion industry having discovered a new target group.

Teenagers had the feeling that they were very different than their parents. Rock and Roll, the film industry, television and magazines in the 50ies confirmed this feeling as all these trends were in most of the cases not understood by parents nor approved. The fashion industry gladly fulfilled the need of these teenagers to be different. Jeans, T-shirts, leather and denim jackets were introduced and teenage fashion took off. The more rights for own decision making was granted to the young people, the more variety and fashion styles could be found in malls and boutiques.

During the 50ies the way fashion was presented changed drastically. Collections did not last a decade but changed to two collections in one year. An array of clothes was available ranging from full circle, ruffled skirts, supported by starched petticoats to the very popular dirndl dress. The 50ies brought new and dashing patterns to choose from to women. Cotton skirts with a tropical landscape showing palm trees, beach and a sunset printed all around or the cute, slim fit, polka dots ¾ pants that emphasized a pretty figure. Creativity exploded in Paris, after a time of hunger and the fear not to survive the next day. Life was lived to the fullest in Western Europe and America.

Fashion accelerated in the 60ies. From a revival of the “Marlene Dietrich Look” to the introduction of the mini-skirt that celebrates its success up to today. Gypsy followed by the Hippie Look, meaning: girls were wearing see-through batiste Indian shirts with no bras and long skirts or velvet bell bottom pants with embroidered tops leaving their belly uncovered. Jeans had reached the status of evergreens and dressed from teenagers to daddies. Grown women could wear anything they wanted, be it a mini-skirt or ankle-length skirt, figure-hugging narrow skirts or a suit with a rainbow colored blouse, pretty much everything was in fashion.

A loop back to a more conservative style was tried in the mid 70ies. Convincing women to choose a mid-calf length skirt as the only available fashionable length above a mini skirt failed miserably. Women demanded both and the fashion industry provides since then both.

End 70ies children were finally heard and since then designers create also fashion for kids. Children are allowed to choose from a huge diversity of styles & trends and have a voice in how they are dressed and have a clear idea how they want to look.

Fashion is picking up social trends and mirrors the roles of groups within a society. It is an extension of people’s personalities and a tool to express self-realization. It seems that it also mirrors in how far these groups are allowed to express themselves freely in a creative, unhindered way.

Popular Asian Fashion A Growing Market

With the ever-growing popularity of the internet, access to different clothing is easier than ever for the average consumer. One area that continues to spread globally, previously rarely seen in the West, is Asian fashion. The vibrant and varied colours and styles of Asia have developed a keen international market, particularly those fashions coming from Korea and Japan.

Japan and Korea lead the way in spreading Asian fashion to the rest of the world because of the rapid adoption of cutting edge technology in these countries. Always eager to adopt modern technology, Japanese and Korean markets similarly aim to enjoy the most modern fashion trends. Japanese and Korean clothing is some of the most forward-thinking in the world.

Origins of Asian Fashion

The forward-thinking styles come from a history of eager adaptation to modernity in these countries, and the unique styles of modern Asian fashion actually have their roots in 19th Century attitudes. After Japan was first opened to the West, Japanese fashion combined the trends and styles of foreign labels and markets with traditional culture and trends, an attitude which continues today. Often this clothing is homemade with customisation added by the wearer. These highly adaptable styles of clothing are often referred to as Japanese Street Fashion, and are now chronicled by a number of websites.

Influence of Japanese Fashion

Much of the Asian fashion you will find on such websites stems from Japan, where many different styles of clothing exist. Street fashion includes such styles as Lolita (looking like a young girl), Gyaru (girly-glam) and Bosozoku (inspired by manga and anime). Recent trends have leant towards doll-like and fantasy elements being introduced, for instance dolly kei and fairy kei fashions, whilst Japanese hip-hop is also increasingly influential.

The immediate influence of these various Japanese street fashion styles is felt in China, Korea, Hong Kong and Taiwan. The West Coast of the United States is also receptive to the trends. As a result, these surrounding countries share many similar styles and trends, though in the nature of street fashion they are suitably adaptive. In Hong Kong, for instance, where business is paramount, styles tend to be more conservative.

In addition to these more locally influenced countries, Asian fashion is increasingly popular on the global market. Famed Japanese fashion designer Rei Kawakubo, founder of brand Comme des Garcons, has played a large role in the fashion industry since the 80s, and worked with the likes of Louis Vuitton and high-street retailers H&M. In addition, easy access to Asian media, such as films and anime, has made Asian fashion more popular in Western society.

What makes Asian fashion so popular is the sheer originality of the designs. Consumers are encouraged to customise their own clothing, and as a result outfits can look incredibly diverse. Asian clothing has potential for a lot of personality, with each sub-category relating to certain principles. These fashions instantly make a wearer part of an identifiable movement. For instance, cult kei, another modern style, uses a range of distinctive religious iconography.

Asian Clothing Online

Another reason Asian fashion is so popular is that online markets makes it easy to acquire for consumers all over the world. Bidding sites such as eBay are heavily populated by international sellers giving access to new trends and original designs. A quick online search for Asian fashion, Korean Fashion, Japanese fashion will bring you directly to trending markets. By shopping for these fashions online, you can be sure to be at the forefront of emerging styles, at affordable prices. User reviews are abundant to ensure that you buy quality products, so even when ordering from halfway around world you can be sure of a good deal.

You can also gain access to ever-evolving original designs by visiting custom online markets where users from all over the world design their own clothing to sell. Beyond purchasing clothing, the internet allows users to critique designs, comment on each others’ clothing and increasingly share and combine their fashions.